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Carolyn Austin Managing Director caustin@gcaps.com
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Carolyn brings a depth of
experience with corporate and financial institutions and consulting for multinational firms, private enterprises and
entrepreneurships. She was product manager for Citibank in cash management, corporate trust and M&A, and for Chase
Bank in consumer credit re-branding and advertising. As Business Development and Strategic Planning Director for Citi
Cards, she identified and tested long term revenue initiatives, which included introducing Cards on the internet. As
a consultant, Carolyn developed profit centers that launched products for JP Morgan, The Four Seasons Hotel and Digital Sound.
Most of her engagements have involved branding, product launching, repositioning, building share, service and revenues. Her
consulting experience has drawn heavily on her marketing orientation and sensitivity to buy-side behavior patterns, especially
in the consumer sector. Early in her career, Carolyn gained valuable experience with Corning, Procter & Gamble and Unilever, with whom her innovative
positioning and packaging for Lipton’s first herbal tea line won a packaging award.
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